Harapan and its predecessor Pakatan Rakyat gained traction in the elections between 2008 and 2022 essentially based on anger against corruption and abuses of powers, as well as reacting to Umno turning right-wing since Hishammuddin Hussein waved the keris in 2005.

Umno was defending its turf during this period by riling up negative emotions against the non-Malays, especially against its DAP bogeyman.

With Umno as part of the Unity Government now, PN has appropriated the anti-corruption platform as well as taken over the role of whipping up sentiments against the non-Malays.

For the longest time, at least since the 2008 election, elections were fought almost solely on negative emotion. To vote for a party is to fight against someone or something else. No one seems to believe that voters would respond positively to positive campaigning.

To put it plainly, Harapan supporters cannot forever hope for another 1MDB scandal so that they can have a common enemy to fight against. Umno supporters do not know how to react when their previous bogeyman DAP is now an ally. PN needs to realise it cannot play up Malay sentiments forever against Umno and DAP to win. These are harsh realities for all parties.

Positive emotions can rally support

Elections have never just been about rational choices. It’s about emotions but not just negative emotions. Hope, for example, is a positive emotion. 

To move forward, the Unity ticket should no longer think it could win by defining itself against PN alone. The Unity ticket needs to win by being embraced positively by as many Malaysians as possible.

Rallying Malaysians emotionally to Malaysian nationalism is as much as building a winning coalition of voters for the Unity ticket. To win GE16, the Unity Government has to position itself as the nation-builder.

If we look at history, of the 15 general elections held, the ruling coalition won with a landslide in 1964, 1974, 1982, 1995, and 2004. In each of these elections, the ruling coalition of the Alliance and later BN was able to convince more than 50 percent of voters from every ethnic group to vote in its favour.

In 1964, the Konfrontasi launched by Indonesia and the chaotic Cold War geopolitics rallied Malaysians around the flag and handed the ruling coalition a handsome victory.

In 1974, in the aftermath of the May 13 incident and at the heels of the consolidation of most political parties under BN, the government of the day won a landslide victory.

In 1982 and 2004, a new prime minister respectively entered the scene and promised to start a brand new era.

And, in 1995, after years of prosperity and rosy ethnic relations as the idea of Bangsa Malaysia was promoted, BN won 65 percent of popular votes, the highest it ever obtained.

The Unity ticket led by Prime Minister Anwar Ibrahim is uniquely positioned to assume the nation-builder mantle.

Anwar’s personal story and sufferings in the past 25 years were dramatic and coincided with Malaysia’s decline from a rapidly growing economy in the 1990s to a sluggish one.

The serendipitous coming together of former archrivals of Harapan and BN, together with Sarawak’s GPS and Sabah’s GRS, to form the Unity ticket, is a great story potentially with mythical appeal.

Ultimately, the Unity Government should tap into Malaysians’ desire for a better future for themselves and their children, and the aspiration to see greatness in Malaysia.

A winning coalition of voters needs a Bangsa Malaysia discourse as well as an economic agenda that resonates with those who are likely to vote for the Unity ticket.